BRAND
TREAD by Everlane
One iconic brand introduces another.
Everlane, known for sustainable basics, embarked on a new journey to design the ultimate essential shoe: the sneaker. The TREAD brand expanded and reinvented the Everlane aesthetic to tell more activity-driven narratives.
Redefining
Historically, cats had a tendency to come second place to “man’s best friend.” To change that narrative for a millennial-geared cat food brand, extensive historical industry, nutrition, and anthropological research was performed to define brand tone and taste, ultimately informing all customer touch points and internal employee culture—from social good campaigns, non-profit partnerships, influencer collaborations, and seasonal merchandise collections.
A CATEGORY
Co-branded product partnership including social and CRM campaigns
IRL activations to drive sales and brand awareness
Expert-informed educational content to live across digital touchpoints
All work displayed on this page was completed in partnership with assorted teams of talented individuals ☺︎
All work displayed on this page was completed in partnership with assorted teams of talented individuals ☺︎